The Athletic price by country (2026)
The Athletic is cheapest in Turkey, where it costs ₺99,99 a month, which is 21% of the USD price.
The Athletic prices by country
| Plan | US price | 🇵🇱 Poland | 🇮🇳 India | 🇧🇷 Brazil | 🇮🇩 Indonesia | 🇹🇷 Turkey |
|---|---|---|---|---|---|---|
| MonthlyThe Athletic | $7.99 / mo | 39%14,99 zł / mo($3.09 / mo) | 28%₹249 / mo($2.22 / mo) | 27%R$ 12,90 / mo($2.17 / mo) | 24%Rp 39.000 / mo($1.94 / mo) | 21%₺99,99 / mo($1.67 / mo) |
Cheapest country for The Athletic
From cheapest to most expensive, compared before tax on The Athletic's App Store listing:
- 🇹🇷 Turkey: 21% of the US price, ₺99,99 a month ($1.67 before tax)
- 🇮🇩 Indonesia: 24% of the US price, Rp 39.000 a month ($1.94 before tax)
- 🇧🇷 Brazil: 27% of the US price, R$ 12,90 a month ($2.17 before tax)
- 🇮🇳 India: 28% of the US price, ₹249 a month ($2.22 before tax)
- 🇵🇱 Poland: 39% of the US price, 14,99 zł a month ($3.09 before tax)
The Athletic price in India
The Athletic costs ₹249 a month in India, including 18% GST. That's $2.22 before tax, 28% of the US price of $7.99 a month for the Monthly plan.
The Athletic price in Brazil
The Athletic costs R$Â 12,90 a month in Brazil, including 9.25% PIS/COFINS. That's $2.17 before tax, 27% of the US price of $7.99 a month for the Monthly plan.
The Athletic price in Turkey
The Athletic costs ₺99,99 a month in Turkey, including 20% VAT. That's $1.67 before tax, 21% of the US price of $7.99 a month for the Monthly plan.
The Athletic price in Indonesia
The Athletic costs Rp 39.000 a month in Indonesia, including 11% VAT. That's $1.94 before tax, 24% of the US price of $7.99 a month for the Monthly plan.
The Athletic price in Poland
The Athletic costs 14,99 zł a month in Poland, including 23% VAT. That's $3.09 before tax, 39% of the US price of $7.99 a month for the Monthly plan.
Does The Athletic use regional pricing?
Yes. The Athletic charges less than half its US price in Turkey, Indonesia, Brazil, India and Poland.
FAQ
Why is The Athletic cheaper in Turkey?
The Athletic doesn't publish how it sets prices. Companies that charge less in Turkey usually do it for purchasing power: $7.99 is a much bigger share of a typical income there than in the US, so a lower local price wins customers who wouldn't pay the US price.
Are these The Athletic prices before or after tax?
Before tax, so they compare with the US price, which is shown before sales tax. The Athletic's prices in Turkey, Indonesia, Brazil, India and Poland include local VAT or GST, which is removed.
When were these The Athletic prices checked?
October 31, 2026, on The Athletic's App Store listing. Local prices are converted to US dollars with the European Central Bank's rates from October 30, 2026.
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Prices checked October 31, 2026 and converted with the European Central Bank’s rates from October 30, 2026. How the prices are compared.
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